Attention as Ecosystem: What is Grabbing Your Attention?
In the Fractal Universe, attention is not passive—it’s structural. It selects, sustains, and spreads the patterns that shape reality. Among the most potent of these patterns are memes.

While “meme” often refers to jokes or viral images online, the term has a deeper and equally valid meaning. In the context of Fractal Universe, a meme is any human informational unit: a structure designed to occupy attention and replicate within cognitive systems. They are Sparks with a mission to find hosts, fuse with awareness, and propagate through resonance.

How Memes Move
When a meme fuses with awareness, it consumes attention and uses the nervous system as scaffolding. Not out of malice, but as a behavior of energetic pressure seeking form.

• A meme about productivity reshapes your sense of time
• A meme about identity reconfigures your self-perception
• A meme about fear amplifies atmospheric turbulence
  

These are not isolated thoughts. They are replicating structures, sustained by attention and reinforced by resonance. Like biological organisms, they evolve, mutate, and adapt.

Memes as Agents of Alignment
In the Fractal Universe, memes are not just cultural byproducts. They are agents of coherence or distortion, depending on their alignment:

Atmosphere-aligned memes reinforce norms, roles, and expectations

Sparksphere-aligned memes challenge, reframe, and reveal new geometries

Transcendent memes dissolve boundaries and invite Stillpoint awareness
Philosophies, movements, even moods rely on human attention to survive and grow. The Human Atmosphere is not just shaped by institutions; it is shaped by memetic flow.
Some memes are fleeting. Others become atmospheric infrastructure: large-scale patterns that shape entire civilizations.